Pentagram is the world’s largest independently-owned design studio. Their work encompasses graphics and identity, architecture and interiors, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications. Their 20 partners are all practicing designers, and whether they are working collaboratively or independently, they always do so in friendship.
"Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."
"The new identity needed to modernise, but also to recognise the publisher’s history and unique position within the publishing community."
"The identity focuses on Sula’s therapeutic properties for enhanced health, mind and body, and as a restorative experience that users can luxuriate in."
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